PRIVACY POLICY

Here’s a streamlined version of your Privacy Policy that keeps all the important legal protections but makes it cleaner, easier to read, and professional:

Privacy Policy

Effective Date: 1/1/25

This Privacy Policy describes how Andrea Metcalf Inc, FLX (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from flxstrong.com (the “Site”).

Information We Collect

When you visit our Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, cookies, and pages viewed (“Device Information”).

We collect Device Information through:

• Cookies – Small data files stored on your device (learn more: www.allaboutcookies.org)

• Log files – Track actions like your IP address, browser type, and visit times

• Web beacons, tags, pixels – Electronic files to monitor browsing behavior

When you make a purchase, we also collect your name, billing/shipping address, payment information (including credit card numbers), email, and phone number (“Order Information”).

“Personal Information” refers to both Device and Order Information.

How We Use Your Information

We use Personal Information to:

• Fulfill and manage your orders, including processing payments and shipping

• Communicate with you

• Screen for potential risk or fraud

• Provide relevant marketing, promotions, and advertising based on your preferences

We use Device Information to:

• Improve and optimize our Site

• Analyze site performance and customer interaction

• Conduct targeted advertising and remarketing

Sharing Your Information

We share Personal Information with trusted third parties:

• WIX – Powers our online store (see Wix Privacy Policy)

• Google Analytics – Tracks customer interactions (opt-out here)

• MailChimp – Manages our email communications

We may also disclose your information to comply with laws, regulations, subpoenas, or to protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted ads via:

• Facebook (opt-out)

• Google (opt-out)

• Bing (opt-out)

• Instagram (opt-out)

You can also opt out through the Digital Advertising Alliance.

Do Not Track Signals

Our Site does not alter its data collection practices when a Do Not Track signal is received from a browser.

Your Rights

If you are a European resident, you have the right to:

• Access, correct, update, or delete your personal information

• Object to or restrict certain processing activities

We process your information to fulfill contracts (such as orders) or for legitimate business interests. Your information may be transferred outside Europe, including to the U.S. and Canada.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on this page.

Contact Us

For questions or concerns about this Privacy Policy, please contact us:

Email: am@andreametcalf.com 
Mail:
Andrea Metcalf inc. FLX
4335 Lee Stree, Skokie, IL 60067